Graphic Designer / Brooklyn, NY
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Lyft Round Up & Donate

At Kargo, we have "big ideas for small screens." As an interactive ad designer, I carefully craft and animate ad units for the mobile web. This creative sizzle reel highlights some of our favorite units across all verticals. 

My contribution to this promo video include the first two campaigns for Vitaminwater and Chrysler. I did not produce the reel itself.

 
 

Lyft launched their “Round Up & Donate” campaign in the 2017 holiday season to increase awareness about their passion for giving. The initiative allowed users to round up their fares and donate to a good cause.

I acted as the lead designer for their mobile activation with Kargo and Digitas North America. The campaign was a huge success and won three 2018 MMA Smarties awards for Social Impact / Not For Profit (Gold), Cross Mobile Integration (Gold), and Mobile Video (Silver).